Saina Shelton is the founder of Insights Augmented, a company dedicated to strengthening cofounder relationships, enhancing communication, and developing high-functioning teams.

With 18 years of experience across marketing, digital media, and leadership development, Saina brings a rare blend of strategic insight and emotional intelligence to her work. She spent over a decade at Google/YouTube, leading global initiatives in brand strategy, influencer marketing, and creative media innovation. There, she helped shape some of the company’s most successful campaigns through storytelling, data-driven methodologies, and cross-functional collaboration.

Saina has also led marketing for impact-driven and luxury brands, including:

• Impact Theory – Scaling digital strategy to inspire meaningful change

• SA Harvest – Fighting food insecurity through storytelling and brand outreach

• ROAR AFRICA – Elevating luxury travel through strategic content and digital engagement

Now in her second entrepreneurial venture, Saina partners with startups and mid-sized companies to resolve internal friction, build psychological safety, and cultivate aligned, resilient teams.

Informed by eight years of study in Archetypal Jungian Psychology, her work integrates deep human understanding with practical tools for leadership and team growth.